PRODUCT NEWS
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| National Fitness Day 2018 to celebrate local 'fitness heroes' |
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| 15 May 2018 . BY Tom Walker |
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| Fitness professionals and members of the public are being invited to share their stories of what fitness means to them / Shutterstock |
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This year's National Fitness Day (NFD) will look to find and celebrate the most inspiring fitness individuals in communities across the UK.
During the run-up to the event in September – organised by ukactive – fitness professionals and members of the public are being invited to share their stories of what fitness means to them, using the hashtag #Fitness2Me.
ukactive will then select the most inspiring #Fitness2Me heroes from the nine English regions and the three nations that make up the UK, and promote their stories to a national audience in the run-up to NFD, taking place on 26 September.
CEO of ukactive Steven Ward said: “National Fitness Day is all about celebrating the personal experiences and stories that physical activity brings to our lives.
"Whatever fitness means to you, we’re calling on you to share that message with the nation so that more people can be inspired to live healthy, active lifestyles."
The NFD event is growing in stature and ukactive is looking to build on the 2017 campaign, which saw more than 20,000 free activities take place and 5.1 million people getting physically active on the day.
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