PRODUCT NEWS
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| Ten Health opens Mayfair studio |
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| 10 Sep 2018 . BY Tom Walker |
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| The new space has been made to embody 'all of the luxury of Mayfair' |
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Independently-owned boutique fitness operator Ten Health and Fitness has reopened its Mayfair studio following a comprehensive refurbishment.
Designed by founder Joanne Mathews and creative director Justin Rogers, the new space has been made to embody "all of the luxury of Mayfair" by resembling a "swish hotel", combining marble, light-coloured parquet flooring and glossy black detailing.
According to Rogers, the new design will better reflect its location in one of the most affluent areas of the capital.
“At Ten, the brand is strong enough for us to ring the changes a bit with our studios," he said.
"So rather than a cookie-cutter approach, we’re increasingly keen on celebrating the differences between them, whether that’s in the feel of the area or the architecture of the building.
“That way, it’s more fun for us, and more interesting for our clients, especially as so many of them like to train across multiple studios.”
Ten Health has eight studios across London and specialises in providing personal training, reformer pilates classes, physiotherapy, massage therapy and rehabilitation training.
Launched in 2007 by mathews, the company earlier this year expanded its services by introducing an exercise prescription programme for its clients.
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