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PRODUCT NEWS
MoveGB brings guest pass into 21st century with new Discovery tool
17 Oct 2018 . BY
The Discovery membership combines low cost with high variety
Discovery is a powerful tool to attract, nurture and convert more new people into loyal customers with no acquisition cost and minimal impact on normal operations
– Justin Mendleton, head of Commercial at MoveGB
The ‘free guest pass’ is now a cornerstone of most fitness operators’ acquisition practises. But is it effective to engage a new audience? Large companies have recently discovered it takes more than one ‘free pass’ to create a habit and convert a lead into a loyal customer.

Our industry needs to start exploring innovative ways to attract potential customers who now have higher expectations of trials. The irony is we’ve known for some time that new people engaging in fitness need variety and time to discover what’s right for them to create a habit. Considering other subscription models’ success, could a 'freemium' style model work to fulfill this expectation?

In recent times operators haven’t had the commercial model or technology to adopt this type of acquisition strategy, until now. MoveGB has developed a free tool to help operators bring the traditional guest pass into the 21st century.

The Discovery membership combines low cost, at just £1 per week, with high variety, offering one pass per day to thousands of activity providers. After their first visit users are given the option to purchase deals directly from the operator or at just the click of a button via the Move app.

Operators are able to list on Discovery for free and what’s more Move covers all marketing and customer acquisition costs. With 10,000s of customers signing up in the first few weeks of launch could freemium be the future?
PRODUCT NEWS
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Art of Cryo's 12-person cryochamber breaks four world records
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo Center Coolzone Madeira, claimed to be the largest cold therapy treatment experience in the world.
Slacklining will transform fitness in the UK
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and the SlackRack.
Form’s in-goggle coaching will help swimmers hone technique
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented reality (AR) display.
Egym’s Open Mode extends access to its strength equipment
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a replacement for traditional weights on the fitness floor, rather than solely as circuit-based machines.
Myzone’s heart rate training ecosystem now available through Apple and Android smartwatches
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users to experience all the benefits of Myzone’s world-renowned heart rate training biome through their pre-owned Apple or Android smartwatch.
Sprung Gym-Flooring: leading fitness flooring provider paves the way for top performance
Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
Longevity and recovery specialist Jonathan Leary to headline PerformX 2024
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and CEO of Remedy Place, as the headliner for its 2024 event.
Elevate registrations soar: a record-breaking start to Elevate 2024
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is thrilled to announce that registrations for its 2024 conference are now live – and the response has been nothing short of exceptional.
Team GB chooses Absolute Performance for Olympic gym contract for third time
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.
Balanced Body partners with Third Space on its new group reformer pilates offering
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth development into suburban, residential locations, it also revealed a new state of the art Reformer Pilates studio at the new site in response to members seeking a low-impact, full- body workout for all abilities.
seca TRU: Medical values for medical fitness
Developed for the world of medicine, tailored to the needs of modern fitness studios. The seca TRU seamlessly provides medical expertise for health-focused training with a clinically validated body composition analysis meeting the health and fitness industry's evolving demands.
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COMPANY PROFILES
Safe Space Lockers

We provide a full turn-key solution for clients from design and consultation, through to bespoke man [more...]
Keiser UK LTD

For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts an [more...]
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21-21 Apr 2024

Below the Belt Melbourne Pedalthon

Sandown Racecourse , Springvale , Australia
22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,
+ More diary  
 
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Get HCM digital magazine and ezines FREE
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Jobs    News   Products   Magazine
PRODUCT NEWS
MoveGB brings guest pass into 21st century with new Discovery tool
17 Oct 2018 . BY
The Discovery membership combines low cost with high variety
Discovery is a powerful tool to attract, nurture and convert more new people into loyal customers with no acquisition cost and minimal impact on normal operations
– Justin Mendleton, head of Commercial at MoveGB
The ‘free guest pass’ is now a cornerstone of most fitness operators’ acquisition practises. But is it effective to engage a new audience? Large companies have recently discovered it takes more than one ‘free pass’ to create a habit and convert a lead into a loyal customer.

Our industry needs to start exploring innovative ways to attract potential customers who now have higher expectations of trials. The irony is we’ve known for some time that new people engaging in fitness need variety and time to discover what’s right for them to create a habit. Considering other subscription models’ success, could a 'freemium' style model work to fulfill this expectation?

In recent times operators haven’t had the commercial model or technology to adopt this type of acquisition strategy, until now. MoveGB has developed a free tool to help operators bring the traditional guest pass into the 21st century.

The Discovery membership combines low cost, at just £1 per week, with high variety, offering one pass per day to thousands of activity providers. After their first visit users are given the option to purchase deals directly from the operator or at just the click of a button via the Move app.

Operators are able to list on Discovery for free and what’s more Move covers all marketing and customer acquisition costs. With 10,000s of customers signing up in the first few weeks of launch could freemium be the future?
PRODUCT NEWS
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Slacklining will transform fitness in the UK
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and the SlackRack.
Form’s in-goggle coaching will help swimmers hone technique
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented reality (AR) display.
Egym’s Open Mode extends access to its strength equipment
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a replacement for traditional weights on the fitness floor, rather than solely as circuit-based machines.
Myzone’s heart rate training ecosystem now available through Apple and Android smartwatches
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users to experience all the benefits of Myzone’s world-renowned heart rate training biome through their pre-owned Apple or Android smartwatch.
Team GB chooses Absolute Performance for Olympic gym contract for third time
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.
Balanced Body partners with Third Space on its new group reformer pilates offering
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth development into suburban, residential locations, it also revealed a new state of the art Reformer Pilates studio at the new site in response to members seeking a low-impact, full- body workout for all abilities.
Skillcourt UK launches at The Kia Oval, London
Skillcourt UK is thrilled to announce the official launch of its innovative platform at The Kia Oval in London.
VibeShift technology delivers enhancing vibration to indoor cycling
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike.
Resolute Multi-Stations offer a configurable design
In response to the growth in strength training, Precor has launched its Resolute Multi- Stations.
Nada Rx flooring reduces stress on joints
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line.
Boxblitx gamifies boxing
Boxblitx, an interactive boxing fitness machine, has been designed to transform gym routines by gamifiying boxing.
+ More products   
 
COMPANY PROFILES
Safe Space Lockers

We provide a full turn-key solution for clients from design and consultation, through to bespoke man [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-21 Apr 2024

Below the Belt Melbourne Pedalthon

Sandown Racecourse , Springvale , Australia
22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2024
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