PRODUCT NEWS
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| Join The Movement campaign launches to get people active during lockdown |
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| 27 Mar 2020 . BY Tom Walker |
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| The campaign is designed to provide inspiration and trusted information to the public about how to stay fit at home / Shutterstock |
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A new national campaign has been launched to encourage people to stay physically active at their homes during the COVID-19 (Coronavirus) lockdown.
The Join the Movement campaign is designed to provide inspiration and trusted information to the public about how to keep fit in and around the home during the pandemic.
Funded by The National Lottery and created by Sport England, the campaign has its own online hub, giving access to a range of home workout options – including existing free exercise content and advice from organisations such as the NHS.
Added to that are workouts from popular fitness brands and influencers such as Les Mills on Demand, The Body Coach (Joe Wicks) and FiiT – many of whom are offering extended free trials to help people get active at home.
“What matters more than anything right now is that people stay home, save lives and protect the NHS,” said Sport England CEO Tim Hollingsworth.
“What that can’t and mustn’t mean is we stop being active, which we believe is now more important than ever.
“It’s not just a means of maintaining physical health but also to support mental wellbeing and helping people to deal with the anxiety that this period will inevitably bring.
“Despite this time of great uncertainty, we’re already seeing people find fun and creative new ways to get moving and come together, even while staying apart.
“This campaign seeks to help bring together the best of that and encourages people to share what they're doing using #StayInWorkOut.”
• To view the onlibe hub, click here.
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