Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
PRODUCT NEWS
Oyo Fitness becomes most-funded fitness product ever on Kickstarter. Targets home and gym markets
18 May 2020 . BY Tom Walker
The OYO Nova Gym uses SpiraFlex technology to offer the user strength training for a number of muscle groups / OYO Fitness
OYO Fitness is looking to benefit from the rapid growth in people looking for at-home fitness solutions with a piece of kit marketed as a fully portable personal gym, but with its sights also set on the gym market, HCM can reveal.

The start-up has used crowdfunding platform Kickstarter to bring the Nova Gym to the market and the funding campaign has already reached US$1.9m – making it the most funded fitness product in Kickstarter history in just 11 days.

The OYO Nova Gym has been designed to offer the user strength training for a range of muscle groups using SpiraFlex resistance – an innovation created by OYO founder Paul Francis.

As well as the at-home market, OYO will target the gym market, with a push to establish the equipment as a group exercise aid.

Francis invented the SpiraFlex resistance technology for NASA‘s Mission Critical programme to counteract astronaut bone and muscle loss caused by zero gravity.

He then licensed SpiraFlex technology to Nautilus and helped develop the Bowflex Revolution home gym, which has since achieved sales of over US$260m.

With the founding of OYO Fitness, Francis looking to incorporate SpiraFlex technology into fitness equipment that can be used anywhere.

The company has a pipeline of personal health and fitness equipment and has plans to expand international distribution into Europe, Asia and South America.





OYO will also look to market the kit to gyms and studios as a group exercise aid / Credit: OYO Fitness



The OYO Nova Gym / Credit: Oyo Fitness
PRODUCT NEWS
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Art of Cryo's 12-person cryochamber breaks four world records
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo Center Coolzone Madeira, claimed to be the largest cold therapy treatment experience in the world.
Slacklining will transform fitness in the UK
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and the SlackRack.
Form’s in-goggle coaching will help swimmers hone technique
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented reality (AR) display.
Egym’s Open Mode extends access to its strength equipment
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a replacement for traditional weights on the fitness floor, rather than solely as circuit-based machines.
Myzone’s heart rate training ecosystem now available through Apple and Android smartwatches
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users to experience all the benefits of Myzone’s world-renowned heart rate training biome through their pre-owned Apple or Android smartwatch.
Sprung Gym-Flooring: leading fitness flooring provider paves the way for top performance
Introducing Sprung Gym-Flooring, where innovation meets excellence in the world of flooring and sports solutions.
Longevity and recovery specialist Jonathan Leary to headline PerformX 2024
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary, founder and CEO of Remedy Place, as the headliner for its 2024 event.
Elevate registrations soar: a record-breaking start to Elevate 2024
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is thrilled to announce that registrations for its 2024 conference are now live – and the response has been nothing short of exceptional.
Team GB chooses Absolute Performance for Olympic gym contract for third time
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.
Balanced Body partners with Third Space on its new group reformer pilates offering
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth development into suburban, residential locations, it also revealed a new state of the art Reformer Pilates studio at the new site in response to members seeking a low-impact, full- body workout for all abilities.
seca TRU: Medical values for medical fitness
Developed for the world of medicine, tailored to the needs of modern fitness studios. The seca TRU seamlessly provides medical expertise for health-focused training with a clinically validated body composition analysis meeting the health and fitness industry's evolving demands.
+ More products  

COMPANY PROFILES
PSLT Ltd

PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. [more...]
Mindbody

Mindbody is the leading business management software for the fitness and wellness industries. [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-21 Apr 2024

Below the Belt Melbourne Pedalthon

Sandown Racecourse , Springvale , Australia
22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
PRODUCT NEWS
Oyo Fitness becomes most-funded fitness product ever on Kickstarter. Targets home and gym markets
18 May 2020 . BY Tom Walker
The OYO Nova Gym uses SpiraFlex technology to offer the user strength training for a number of muscle groups / OYO Fitness
OYO Fitness is looking to benefit from the rapid growth in people looking for at-home fitness solutions with a piece of kit marketed as a fully portable personal gym, but with its sights also set on the gym market, HCM can reveal.

The start-up has used crowdfunding platform Kickstarter to bring the Nova Gym to the market and the funding campaign has already reached US$1.9m – making it the most funded fitness product in Kickstarter history in just 11 days.

The OYO Nova Gym has been designed to offer the user strength training for a range of muscle groups using SpiraFlex resistance – an innovation created by OYO founder Paul Francis.

As well as the at-home market, OYO will target the gym market, with a push to establish the equipment as a group exercise aid.

Francis invented the SpiraFlex resistance technology for NASA‘s Mission Critical programme to counteract astronaut bone and muscle loss caused by zero gravity.

He then licensed SpiraFlex technology to Nautilus and helped develop the Bowflex Revolution home gym, which has since achieved sales of over US$260m.

With the founding of OYO Fitness, Francis looking to incorporate SpiraFlex technology into fitness equipment that can be used anywhere.

The company has a pipeline of personal health and fitness equipment and has plans to expand international distribution into Europe, Asia and South America.





OYO will also look to market the kit to gyms and studios as a group exercise aid / Credit: OYO Fitness



The OYO Nova Gym / Credit: Oyo Fitness
PRODUCT NEWS
MyEquilibria combines art and outdoor exercise
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Slacklining will transform fitness in the UK
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and the SlackRack.
Form’s in-goggle coaching will help swimmers hone technique
Form has announced the launch of HeadCoach, in-goggle, real-time coaching for swimmers delivered via augmented reality (AR) display.
Egym’s Open Mode extends access to its strength equipment
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a replacement for traditional weights on the fitness floor, rather than solely as circuit-based machines.
Myzone’s heart rate training ecosystem now available through Apple and Android smartwatches
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users to experience all the benefits of Myzone’s world-renowned heart rate training biome through their pre-owned Apple or Android smartwatch.
Team GB chooses Absolute Performance for Olympic gym contract for third time
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.
Balanced Body partners with Third Space on its new group reformer pilates offering
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth development into suburban, residential locations, it also revealed a new state of the art Reformer Pilates studio at the new site in response to members seeking a low-impact, full- body workout for all abilities.
Skillcourt UK launches at The Kia Oval, London
Skillcourt UK is thrilled to announce the official launch of its innovative platform at The Kia Oval in London.
VibeShift technology delivers enhancing vibration to indoor cycling
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike.
Resolute Multi-Stations offer a configurable design
In response to the growth in strength training, Precor has launched its Resolute Multi- Stations.
Nada Rx flooring reduces stress on joints
Ecore has launched Nada Rx, an ECOsurfaces PVC-free flooring line.
Boxblitx gamifies boxing
Boxblitx, an interactive boxing fitness machine, has been designed to transform gym routines by gamifiying boxing.
+ More products   
 
COMPANY PROFILES
PSLT Ltd

PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-21 Apr 2024

Below the Belt Melbourne Pedalthon

Sandown Racecourse , Springvale , Australia
22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS