PRODUCT NEWS
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| Not all functional training areas are created equal |
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| 07 Nov 2019 . BY Liz Terry |
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| Dyaco supplies a wide range of ZIVA functional training and studio equipment / Dyaco |
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Customisation of products to complement a gym design adds another touchpoint that helps operators bring a brand identity to a gym and a sense of community to its users
– Andy Loughray, sales director, Dyaco UK |
In the last few years, the rise in popularity of functional training has been significant and operators are providing more space for functional training, both on the gym floor and in group training and studio settings.
To make functional areas successful, you can create training zones that define your facility and provide an attractive proposition to members.
Equipment must have key elements and perform well for users, it also needs to stand up to the rigours of high levels of usage – and it needs to look great.
Dyaco’s supply partner, ZIVA, provides the best commercial free weights, studio and functional training equipment which does all these things.
ZIVA’s equipment was designed first and foremost to perform and be more than just 'fit for purpose'.
Precision-made with high-quality materials, ZIVA products are durable in the most demanding environments. Ergonomically designed, the equipment has features such as textured surfaces and grips to ensure users get the best performance, time-after-time.
Not only that, but ZIVA understands that distinctive functional forms can create unique spaces people are drawn to. The designs and colours available enable operators to choose equipment that complements and enhances their gym design and styling.
ZIVA goes one step further with its customisation options. You can stand out from the crowd with your brand logo available on ZVO urethane products and customised colours on racks and benches.
Operators that create a brand and identity ultimately bring a sense of pride to a facility, its staff and its members. Creating a community that members feel part of can result in better goal achievement for exercisers and better retention for the gym.
All that and it’s great value. Dyaco provides high-quality ZIVA products at a competitive price, so you don't have to compromise.
Weights can be branded to enhance club design / Credit: Dyaco
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