PRODUCT NEWS
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| Gympass expands in Ireland with flagship operator Gym Plus |
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| 11 Dec 2019 . BY Lauren Heath-Jones |
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| Gympass has expanded its network to Ireland after a new partnership with Gym Plus |
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Gympass, a leader in corporate fitness sales, has expanded its network to Ireland following a new partnership with Gym Plus.
Gym Plus will act as Gympass' first flagship operator in the country and will be responsible for running Gympass' Irish partners with immediate effect. Gym Plus' eight clubs are already welcoming employees from Gympass’ corporate partners such as Diageo, Tesco Ireland and WeWork.
“We are delighted to be partnering with Gympass as they share our passion for reaching out to new members and getting people into the gym, many for the first time,” says Dirk van der Flier, Gym Plus CEO.
“Our partnership with Gympass has been set up to achieve our joint mission of defeating inactivity in our communities. We are already starting to welcome new and previously inactive people to our clubs, showing that this harder-to-reach demographic can be accessed by Gympass. We are confident we will see increased footfall across our sites by working with Gympass and its corporate partners.”
Gym Plus has a reputation for actively engaging with the corporate sector and shares Gympass’ ethos of seeking to encourage inactive employees.
The Gympass model provides an ideal platform to encourage members of the local workforces to start their exercise journeys. By having the chance to use any of the Gympass' partners’ facilities, employees can visit sites near their home or work giving them a higher chance of finding an activity they'll love at a time to suit them.
Eamon Lloyd, senior director - head of Partnerships UK, Ireland & Netherlands, said: “We are really pleased to be expanding our offering in Ireland in partnership with Gym Plus. Its reputation locally is second-to-none and having all eight sites signed up to our platform has quickly and effectively extended our reach and offering to our Irish corporate partners.'
"Gym Plus is already geared up for the corporate sector with a good choice of early morning, lunchtime and early evening classes that dovetail nicely with the working day. They share our ethos of seeking to engage people who are new or returning to fitness and align perfectly with our mission to defeat inactivity," he added.
For more information about Gym Plus visit www.gymplus.ie
For more about Gympass visit www.gympass.com/uk
 Gym Plus shares Gympass’ ethos of seeking to encourage inactivity in the workforce
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