PRODUCT NEWS
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| Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering |
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| 20 Apr 2020 . BY Lauren Heath-Jones |
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Data from our 250,000 users proves that consumers are twice as likely to stay active if their workouts are varied
– Justin Mendleton, commercial director at MoveGB |
Incorpore and MoveGB are pleased to announce they have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of activities and classes.
As of 1 March 2020, MoveGB’s membership to thousands of activities and classes is included as an option within Incorpore’s MyGymDiscounts scheme which provides six million employees from 1,800 companies with discounted gym memberships throughout the UK.
Typically, a company’s gym offering is centred around discounts at a single gym but now employees will also have access to a huge variety of classes and activities. These include parkour, rabble, twerk, rock climbing, aerial yoga and much more. With variation playing an increasingly important role in keeping adults active, this partnership enables employers to offer staff access to more fitness activities than ever before to boost productivity and reduce absenteeism.
“In order to create a happier, fitter and more productive workforce now and for future generations, we must provide choice for employees to help them find a wellness routine that fits in with their routine and keeps them active”, said Emma Vivó, director at Incorpore.
“Adding activities such as climbing, martial arts and dance to our portfolio of gyms makes perfect sense,” she added.
The UK’s fitness industry is at its healthiest with more members working out in more gym locations than ever before. Variety in training has been proven to keep adults active for longer so this partnership is the perfect solution for companies wanting a long-term solution to keeping their workforce fit and healthy.
“Our mission at MoveGB is to move people for life. There is compelling evidence that providing consumers with variety and convenience is the way to get them active, and keep them active” said Justin Mendleton, commercial director at MoveGB.
“In fact, data from our 250,000 users proves that consumers are twice as likely to stay active if their workouts are varied. We’re thrilled to extend our proposition to the UK’s workforce through our partnership with Incorpore," he added.
Each week, adults should accumulate at least 150 minutes of moderate intensity activity - such as brisk walking or cycling; or 75 minutes of vigorous intensity activity - such as running. This collaboration might just be the revolutionary moment for the employee wellness sector that shakes up the nation’s corporate wellbeing offering.
 Employees will have access to hundreds of classes
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