Focus on health to attract and retain new members in 2022
14 Jan 2022
Body composition assessments with Tanita Europe B.V. – the worldwide leader in health monitoring – are a proven method of attracting and retaining members
To attract and retain members in 2022, focus on health – Simon Wilkinson
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.
At Tanita we’ve been using this term for some time to describe those gym members where perhaps the aesthetics of fitness are not the main motivator, instead consumers are more interested in health benefits.
They’ve often been the most difficult to engage with, as they largely have quite vague reasons to join and retaining them can be challenging.
Body composition technology and the wide range of health data available such as muscle, fat, visceral fat, water and metabolic age has been utilised for a long time as an essential tool to facilitate engagement with this gym member demographic.
Focusing on the different areas of ‘health’ motivates these members and when they can monitor and track their improvements in these areas, they remain members for longer.
What strategies do you have in place to hit your January new member targets?
Body composition assessments with Tanita Europe B.V. – the worldwide leader in health monitoring – are a proven method of attracting and retaining members.
"To attract and retain members in 2022, focus on health," Simon Wilkinson adds, Tanita's fitness & sport lead/technical rep UK.
What are the benefits? – Show prospective new members more about their health than they’ve ever seen before!
– Evidence your value immediately!
– Personalise your discussions with members about their health and activity! – 'Free' health assessments for all new starters in January!
The possibilities with Tanita go on and on, speak with us today about how your health and fitness facility can benefit.
Tanita Europe BV
Address: Tanita Europe UK Office, 111 Piccadilly, Manchester, M1 2HY
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber
at Cryo Center Coolzone Madeira, claimed to be the largest cold therapy treatment experience
in the world.
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a
replacement for traditional weights on the fitness floor, rather than solely as circuit-based
machines.
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
to experience all the benefits of Myzone’s world-renowned heart rate training biome through
their pre-owned Apple or Android smartwatch.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary,
founder
and CEO of Remedy Place, as the headliner for its 2024 event.
Elevate, the premier event in the physical activity, fitness, sports therapy and performance
sector, is thrilled to announce that registrations for its 2024 conference are now live –
and the response has been nothing short of exceptional.
Cardiff-based gym design and installation company, Absolute Performance, has been awarded
the contract to design, supply and install three gyms for Team GB for the 2024 games in
Paris.
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth
development into suburban, residential locations, it also revealed a new state of the art
Reformer Pilates studio at the new site in response to members seeking a low-impact, full-
body workout for all abilities.
Developed for the world of medicine, tailored to the needs of modern fitness studios. The
seca TRU seamlessly provides medical expertise for health-focused training with a clinically
validated body composition analysis meeting the health and fitness industry's evolving
demands.
Focus on health to attract and retain new members in 2022
14 Jan 2022
Body composition assessments with Tanita Europe B.V. – the worldwide leader in health monitoring – are a proven method of attracting and retaining members
To attract and retain members in 2022, focus on health – Simon Wilkinson
The ‘health seeker’ is a term being used a lot within fitness right now, as recent surveys have shown.
At Tanita we’ve been using this term for some time to describe those gym members where perhaps the aesthetics of fitness are not the main motivator, instead consumers are more interested in health benefits.
They’ve often been the most difficult to engage with, as they largely have quite vague reasons to join and retaining them can be challenging.
Body composition technology and the wide range of health data available such as muscle, fat, visceral fat, water and metabolic age has been utilised for a long time as an essential tool to facilitate engagement with this gym member demographic.
Focusing on the different areas of ‘health’ motivates these members and when they can monitor and track their improvements in these areas, they remain members for longer.
What strategies do you have in place to hit your January new member targets?
Body composition assessments with Tanita Europe B.V. – the worldwide leader in health monitoring – are a proven method of attracting and retaining members.
"To attract and retain members in 2022, focus on health," Simon Wilkinson adds, Tanita's fitness & sport lead/technical rep UK.
What are the benefits? – Show prospective new members more about their health than they’ve ever seen before!
– Evidence your value immediately!
– Personalise your discussions with members about their health and activity! – 'Free' health assessments for all new starters in January!
The possibilities with Tanita go on and on, speak with us today about how your health and fitness facility can benefit.
Tanita Europe BV
Address: Tanita Europe UK Office, 111 Piccadilly, Manchester, M1 2HY
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a
replacement for traditional weights on the fitness floor, rather than solely as circuit-based
machines.
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
to experience all the benefits of Myzone’s world-renowned heart rate training biome through
their pre-owned Apple or Android smartwatch.
Cardiff-based gym design and installation company, Absolute Performance, has been awarded
the contract to design, supply and install three gyms for Team GB for the 2024 games in
Paris.
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth
development into suburban, residential locations, it also revealed a new state of the art
Reformer Pilates studio at the new site in response to members seeking a low-impact, full-
body workout for all abilities.